By Jefferson Wark
As I said in part one, I will explain to you how you can get more sales and more leads at a low advertising cost.
Mobile advertising is sweeping the globe. It’s more personal, better targeted and most importantly more effective than other advertising mediums.
Is this new? No, the Chinese have been using mobile advertising for years. Here in the United States, it is fairly new because we are a little slow when it comes to this type of technology but we are catching on fast. Do you remember the big bulky cell phones? In the US, we were doing some mobile marketing but more for the rich and famous.
Out in today’s world where everyone has a cell phone, 91% of them are Bluetooth cell phones. Is Bluetooth important? Yes it is, especially for your business and advertising.
I can pretty much say safely that you know, what text messaging is but do you know how beneficial text messaging can be for your business? Think about this just for a moment. Let’s say, every customer that comes into your store has a way to receive text messages from you any time that you want to send them a message about a sale you’re having.
You can’t do that in the Yellow pages, newspapers, magazines or even postcards. You have complete control with text messaging. You call the shots. Now, text messaging or SMS which is small messaging system is a great tool, and I can show you how this will benefit your business.
You get a 98% open rate compared to a 30-35% open rate through e-mail marketing.
It gets even better! Have you ever heard of a Mobile Bluetooth Proximity device? Stay with me, this is good stuff. Keep reading.
Using a Bluetooth Proximity device, you can deliver your advertising message to mobile phone users that are near your store, walking in the parking lot, and even pick up people that are driving by. It works using Bluetooth technology – the same technology that powers earpieces and other hands-free devices for cell phones. More than 91% of mobile phone users have phones that support Bluetooth.
In another year all phones will have Bluetooth technology.
Using this technology, the mobile phone user receives a message alerting them to your offer. Then your ad is displayed for them right on their phone.
It doesn’t get any better then this!
Testing in the Baltimore area, I was consistently getting a 24% response rate of mobile phone users viewing an ad. That’s an amazing amount of advertising viewers. Can any other advertising medium offer you this? Imagine knowing how many people actually receive your ad.
The people receiving your ad are already in the vicinity of your store. It’s an easy and quick decision to go ahead and stop in your store while they’re there.
At a time when traditional advertising is declining, there is no better time than now to get started with mobile advertising for your store.
Another exciting part of mobile advertising is its cost. Since there are no costs for print ads, mailing or delivery, air time or other items that make other advertising so expensive. Your advertising costs are surprisingly low.
I have explained a little bit about two types of marketing; Text Messaging or SMS, and Bluetooth Proximity marketing. Can you use both of these types of marketing? Yes, but you don’t have to.
Using both would be the ideal marketing tools, but I recommend you start with one and then move to the other. If you want more sales and leads, and you want your advertising cost to be less. This is the way to go!
This is just the tip of the iceberg. I can go on for hours telling you about the benefits of this type of marketing. Change is good especially when it comes to staying in front of your competitors.
Mobile Marketing is exciting and it is blowing away any other type of marketing so you may want to think about how bad do you want your bottom line to grow.
About the Author: Mobile marketing can help your business prosper. The cost is significantly less than other forms of advertising and very effective. Find out more by visiting
MobileMarketingMaryland.com
Source:
isnare.com
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