Discover Why Internet Marketing And Traditional Retail Business Are Similar

Discover Why Internet Marketing And Traditional Retail Business Are Similar

by

James Barrett

If you are new to internet marketing it can be difficult to really understand exactly what it’s really all about. I would like to help to clarify that by making comparisons to a traditional retail business, which most people do understand, I think you will be surprised at just how many similarities there actually are. What this article will do is give you a better understanding of what internet marketing is really all about.

We all know how retail business works, after all we all go into shops, stores, showrooms and restaurants, in the high street and buy things. So let’s take a look and see what the similarities are between say a fitted kitchen showroom, and an online business.

Fitted Kitchen Showroom:

1. You open a showroom and fit it out with the kitchens you are selling. You make it comfortable,luxurious and welcoming.

2. You advertise in a variety of different ways, in the press, leaflet drops or local radio for example, to attract people who are interested in a new fitted kitchen.

3. These people come to take a look at your shop, which is beautifully fitted, and their desire level rises. You arrange to go and measure their kitchen, design a new one and give them a costing.

4. After you have done this they return to your showroom, and show them the plans and design of their proposed new fitted kitchen, and you deliver the price.

5. They love the design and the price and they decide to buy, or they decide to think about it, in which case you stay in touch, and follow up. You can make further offers or whatever and they may buy at some point in the future.

Now let’s compare this to an online business, where you are marketing a business opportunity for example:

1. Your showroom is a website. You make it interesting and informative.

2. You promote it in a variety of ways, by article marketing or Google ad words for example to drive traffic, that traffic being people who might be interested in taking a look at a business opportunity.

3. These people come to see your website, which they find interesting and informative, and contains what they are searching for, they want more information. You email them more information.

4. They email back with queries, you give them more information or answer their questions, and tell them how much the cost would be to get started.

5. They realise it’s exactly what they are looking for and are happy with the cost and they decide to buy in, or they decide to think about it some more, in which case you stay in touch and follow up. You make various offers and incentives or give some more information and it’s possible that they may purchase at a future date.

Now the purpose here is to help define what internet marketing really is, not to say that traditional business and online business are really the same thing, because they are not. But as I said right at the start, this should give you a better understanding, especially people who are very new to this industry, of what internet marketing is really all about.

James Barrett is a successful internet marketer, who likes to spend his time training and mentoring other people to duplicate his success. To learn more about James, how he may be able to help you and for a FREE special report on internet marketing please visit his website at:

whoisjamesbarrett.com

Article Source:

ArticleRich.com